BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Fordham Now - ECPv6.5.1.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://now.fordham.edu X-WR-CALDESC:Events for Fordham Now REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20160313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20161106T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20170312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20171105T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20171108T173000 DTEND;TZID=America/New_York:20171108T190000 DTSTAMP:20250428T224204 CREATED:20171102T150829Z LAST-MODIFIED:20171102T150829Z UID:10006147-1510162200-1510167600@now.fordham.edu SUMMARY:Trying a little goodness: Learnings from a new brand launch DESCRIPTION:Marketing Area-Industry Speaker Series invited ERIC EPSTEIN\, Marketing Director at Mars Wrigley\, to speak to Gabelli students. Lecture presentation will be held at G76A/B in lower level by Garden cafe (LC). URL:https://now.fordham.edu/event/trying-little-goodness-learnings-new-brand-launch/ LOCATION:Room G76A\, 140 West 62nd Street\, New York\, NY\, 10023\, United States CATEGORIES:Lectures ATTACH;FMTTYPE=image/jpeg:https://now.fordham.edu/wp-content/uploads/2017/11/MM-photo.jpg ORGANIZER;CN="Timothy Malefyt":MAILTO:tmalefyt@fordham.edu GEO:40.7713958;-73.9844894 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Room G76A 140 West 62nd Street New York NY 10023 United States;X-APPLE-RADIUS=500;X-TITLE=140 West 62nd Street:geo:-73.9844894,40.7713958 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20160226T113000 DTEND;TZID=America/New_York:20160226T130000 DTSTAMP:20250428T224204 CREATED:20160225T191552Z LAST-MODIFIED:20160225T191552Z UID:10005395-1456486200-1456491600@now.fordham.edu SUMMARY:Beyond the Numbers\, Revenge of the Research Nerds: Integrated Marketing Thinking at Work DESCRIPTION:Speakers: Lindsey Marshall\, FCLC ’07\, vice president at Ketchum\, and RP Kumar\, executive vice president and global director of strategic planning\, insights\, and research at Ketchum\, will discuss their marketing experience and knowledge within the public relations and marketing fields. URL:https://now.fordham.edu/event/beyond-the-numbers-revenge-of-the-research-nerds-integrated-marketing-thinking-at-work/ LOCATION:Lowenstein 816\, 113 West 60th Street\, New York\, NY\, 10023\, United States ORGANIZER;CN="Timothy Malefyt":MAILTO:tmalefyt@fordham.edu GEO:40.7708109;-73.9851512 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Lowenstein 816 113 West 60th Street New York NY 10023 United States;X-APPLE-RADIUS=500;X-TITLE=113 West 60th Street:geo:-73.9851512,40.7708109 END:VEVENT END:VCALENDAR